Founder — Inbox Matters Digital Pvt. Ltd.

Saurabh Dhall

Founder of Inbox Matters Digital Pvt. Ltd. — serial entrepreneur, founding member of multiple MediaTech, AdTech and advertising agencies. I build teams, products and platforms that connect content, data and audiences.

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15+

Years experience

10+

Companies founded

100M+

Impressions managed

50+

Team size scaled

Featured: keynote at AdTech Summit

Current

Founder — Inbox Matters Digital Pvt. Ltd.

Since 2019

About

I am a product-minded entrepreneur with deep roots in media and advertising technology. Over the last decade and a half I’ve co-founded and helped grow multiple companies focused on solving distribution, measurement and creative automation challenges for brands and publishers. My approach is cross-functional: product strategy, GTM, and building engineering & growth teams.

Core strengths

Product strategy & roadmaps
AdTech & monetization models
Growth marketing & partnerships
Team building & leadership

Skills & tools

Programmatic advertising, DSPs, SSPs, RTB

Data pipelines, analytics & experimentation

Creative automation & martech integrations

Figma, Notion, Amplitude, Google Cloud

Ventures & Roles

Founding member, founder and operator across media, adtech and creative businesses.

Inbox Matters Digital Pvt. Ltd.

A digital-first company focused on customer engagement platforms and creative automation for brands and publishers.

Role: Founder • 2019 - present

MediaTech Project

Built a content-distribution product that increased publisher yield by optimizing ad placements and personalized recommendations.

Role: Founding member

AdTech Platform

Led product and partnerships for a programmatic solution integrating DSP and analytics for marketers.

Role: Product lead

Explore case studies

Timeline

Inbox Matters Digital Pvt. Ltd.

2019 — present

Building engagement and martech products for brands & publishers, focusing on inbox-first experiences and automation.
AdTech Platform

2015 — 2019

Worked on programmatic advertising, integrations and scaling ad operations teams.
Early startups & agencies

2008 — 2015

Multiple roles across creative agencies, digital products and consulting engagements in advertising and content.

Selected Case Studies

Short summaries of product & growth work with tangible outcomes.

Publisher Yield Optimization

Implemented header bidding and ad layout experiments that increased RPM by 28% for a mid-sized publisher.

Key outcomes: +28% RPM, +15% viewability

Creative Automation for Campaigns

Built a templated creative system that halved production time and improved CTR for personalized ads.

Key outcomes: 2x faster production, +18% CTR

Programmatic DSP Integration

Led integrations between an in-house DSP and major data partners, improving targeting accuracy and reducing waste.

Key outcomes: -22% CPM, +12% conversions

Press & Speaking

AdTech Daily

Interview: the future of programmatic and creatives

Media Today

Panelist — Next-gen media distribution

Industry Podcast

Episode: building teams that ship

From the Blog

Short reads on media, product, and growth.

How to think about publisher yield in 2025

A short primer on experiments, ad formats and lifecycle monetization.

Read • 5 min

Creative automation without losing brand quality

Design systems, templating and guardrails for scalable creative ops.

Read • 6 min

Programmatic: where to focus in 2025

Data partnerships, cookieless strategies and cross-device identity.

Read • 7 min

Monthly notes on media, adtech and building product teams.

FAQ

Contact

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